HVRHS | 'PROOF TO PRODUCT' SPEAKER: NATALIE SMITH OF MAVISBLUE.COM
SESSIONS | consists of a series of page views that a single user makes during a period of activity. The session ends after user closes browser, clears cookies or is inactive for 30 minutes. USERS | unique visitors to the site PAGE VIEWS | total number of page views in a given time period PAGES/PER SESSION | average number of pages viewed per session AVG. SESSION DURATION | average time each session lasts BOUNCE RATE | the percentage of visitors to a particular website who navigate away from the site after viewing only one page. % NEW SESSIONS | percentage of first time visits.
OTHER PARAMETERS | referring sites (direct, organic, referral, social, paid) + duration, geographic info + duration, device preference + duration, revenue (by country, device, referring), transactions, revenue per user.